
Welcome to Southern Beard Supply
Welcome to Southern Beard Supply, a highly recognized Beard Supply Store since March 2020. Founded by Matt Southern, Southern Beard Supply has earned a reputation for supplying top of the line All-Natural beard products for the community members of Amarillo, TX. We now have our beard supplies distributed all across the united states as well as 14 other countries. Voted Top of Texas 2020, 2021, & 2022! We are committed to providing you with high quality products at incomparable prices as well as with the service and attention you deserve. Give us a try and find out why we are the best.
Quality Goods Guaranteed

Beard Oil
The purpose of beard oil is to moisturize and condition your beard and skin under your beard. Our beard oil is made with all natural ingredients that will soften your beard making your facial hair way healthier.

Beard Balm
Beard balm is a great product infused with local bees wax to help style your beard and keep it that way all day.

2n1 Beard shampoo/conditioner
The chemicals in hair shampoo can strip the natural oils on your skin, leaving the beard and skin dry and brittle. Our Beard washes are specifically designed for facial hair, making them milder and more suitable for the face. These have anti-inflammatory ingredients and mix with our top of the line beard oils to provide plenty of hydration to keep your face and beard moisturized.

Beard Butter
Beard Butter serves as a deep conditioner to soften and moisturize both your beard and the skin beneath. Natural butters such as our rare 100% unrefined shea butter absorb into the beard giving it a fuller appearance. Because beeswax is not a part of beard butter, beard butter has more a creamy texture and a lighter hold to the beard
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Our partners
A percentage of all sales will be donated to the Bobby Jones Research team. As a Chiari patient myself I know just how much it can affect someones life. The team provides several scholarships for students every year as well as sponsorships for patients who dont have insurance and cant afford medical treatment.